CORPORATE BRAND VISION
Becoming the best in helping people
to build and grow their business
BRAND PERSONALITY AND INHERENT VALUE
The slight slant of the infinity sign which is similar to 8 depicts the mobility and dynamism in business evolution. The infinity symbol itself, which in reality represents every single business entity that we work for – our client, will enjoy endless good fortune and achievement.
The rounded square represents the ever-changing business world. Brown, the colour of encompassing earth, was chosen to reflect our holistic approach of business begins from even just a personal concept into a virtual corporation, from conservative to aggressive, with its evolutionary stages follow on.
Brown in colour also symbolizes the stability and exclusiveness that upholds INFINITY’s philosophy of delivering results in QUALITY. The whole logo was completely rounded in shape with no sharp edge precisely implies our RELIABILTIY and FRIENDLINESS.
INFINITY’s brand personality is carefully spelt out to its inherent value by the words of C-C-U-T-E.
Caring Friendly, approachable, loving and supportive
Competent Professional, precise, complete, timely, effective.
Reliable, resourceful and innovative
Understanding Sensitive to client needs and achievements. Be good listener, cheerful, polite and personal
Trustworthy Committed, uphold trust and confidence that client place in us. Be respectful to people’s need for privacy.
Enthusiastic Be determined to find solutions for clients